You Invest is a digital investment platform seamlessly integrated in the Chase Mobile App, powered by the expertise of J.P.Morgan. With the exception of the logo itself, we were tasked with developing the brand and campaign identity of this digital product that bridges its contributors.

While staying true Chase’s established style, the You Invest branding embraced a more vibrant ecosystem, bringing warmth to an otherwise cold and unapproachable category. The brand’s values (represented in the tagline: “Stay cool. Stay calm. Stay invested.”) is shown through every touchpoint, inspiring confidence, comfort and surfacing real human connections in an otherwise uninviting space. Central to the design system are the three interwoven lines that run through each execution, symbolically unifying the disparate aspects of investing and how they're seamlessly brought together through You Invest.